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Marketing Manager

The Westin Tempe

This is a Full-time position in Tempe, AZ posted September 27, 2021.

Responsible for developing and implementing marketing objectives, via outlet-specific action plans designed to grow revenue & meet business needs while maintaining a healthy and Return on Ad Spend (ROAS)

Create advertising and promotional programs for hotel rooms by making The Westin Tempe appealing, in order to attract as many guests as possible.

Create and manage marketing budgets and marketing initiatives in collaboration with our Marketing, Sales, Culinary & Room Operations teams.

Research and execute changes to a wide range of sources, such as Google My Business listings, OpenTable, Yelp, and TripAdvisor, with information such as new photos, hours of operation, specials, menus, etc.

Manage Marriott field marketing initiatives on behalf of hotel.

Communicate with other managers/divisions to create and execute effective advertising and Public Relations plans.

Plan and execute press releases, press conferences, press briefings, press tours, and overall press relation for hotel rooms.

Build, audit, optimize and maintain our restaurant & outlet websites and microsites

Manage the CRM / Email Marketing strategy targeting B2B and B2C audiences to drive revenue, develop loyal customers and convey necessary business information.

Collaborate with the rooms and outlet operations teams to create a social media calendar inclusive of content and advertising & monitoring performance, across the portfolio.

Must have the ability to research market conditions and identify opportunities, exercising the initiative to research and interpret data and weigh options to reach conclusions that will increase revenues for our hotel, restaurants and outlets.

Oversee the process of photoshoots and implementation of new images for hotels following a photoshoot. Oversee the process of audit brand sites, vanity sites, OTAs, Social pages, review sites, etc.

Write yearly marketing plans based on the hotel proposition and long term goals. Implement marketing tactics to help meet the goals and objectives of both rooms and outlets.

Overseeing the process of designing, creation and production of Rooms and F&B promotional material.

Must have a minimum of 3 years of Marketing Management experience within the hotel industry in a multi-unit role.